Storage Software Market

Today evening I was going through some articles and thought I must write few lines based on the information gathered.

Unstructured data is growing at a rate of more than 100% per year in India which is igniting the demand for storage.  Sectors/Businesses which are generating multiple terabytes of data are mainly BFSI, IT-BPO, and Government Institutions.

Organizations are now becoming seriously concerned about data management and business continuity practices. They are looking forward to finding various ways of effective disaster recovery strategies. Even SMBs, who are looking to compete with larger enterprises, have realized the critical role of customer data for higher service efficiency. Indian IT Act,2000 , the BASE II Accord, and the Sarbanes Oxley Act mandate specific guidelines for data management, retention, protection and authentication which in turn are acting as drivers for Storage Software Adoption in India and worldwide.

Four of the seven storage software markets, that IDC (International Data Corporation) tracks, grew at a double-digit pace in 2011 and continue to exhibit strong growth potential, the research firm reported. Those four markets include: Data Protection and Recovery Software, Storage Replication Software, Storage Infrastructure Software and Storage and Device Management Software.

As per NASSCOM Software Product Study, the global storage software market is forecast to grow at CAGR of 9.5 percent from USD 13.9 billion in FY2008 to USD 26.2 billion in FY 2015. There will be increased spending in software related to data protection including replication, backup, and archive software. As per NASSCOM, the Indian storage market is forecast to grow at a CAGR of 27% from 55 million in FY 2008 to USD 293 million in FY2015.

Some of the key trends in the Storage Software Product Market:

a)      Open Storage Platform b) Virtualization c) Data De-duplication d) Deep Archival e) Storage-as-a-Service

Some of the Indian based companies who have storage software in their offerings:

1)      SARANGSoft India Pvt. Ltd. : Product named as filexpertez

2)      Druva: INSYNC

3)      Sanovi: Open Disaster recovery Management

Currently studying more on the delivery platforms for storage software, hope to share some more information soon 🙂

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Secret behind Zoho’s success

I recently returned from NASSCOM Product Conclave. On the eve of day-1, November 9th, 2011 I had a 10 minutes interaction with Sridhar Vembu, Founder & CEO, ZOHO Corporation.  I greeted him at first as “Sir”. With a bright smile on his face he looked at my name tag and said, “Aninda, you can call me Sridhar”. “Sridhar, how do you source and retain talent?” was my next question to him.  He stood up and said “let’s walk down towards the main hall”. We stood up. He quickly kept his iPad inside the pouch and we started walking towards the main hall.  “Aninda,” he began, “I do not go by qualification. I recruit candidates who are usually school/college drop-outs, class10 /12 pass or physically challenged and then I train them up, give them more education under Zoho’s premise and they stay with me forever”.  I stared at him and quickly asked “But now Zoho is a brand, what will be your suggestion to the start-ups? How can they follow this model?” He replied “When I boot strapped this company I started with this model, and if I can do it, even others can”.  By now we had reached near the main hall. I escorted him inside, house full of delegates. I thanked him, exchanged a smile and left the place.

“Great Indian IT Product Story” – what is stopping us?

I am sure my friends from the IT community will be able to relate to this. I have read a number of articles and have heard many people giving their insights on this topic. Some will say ecosystem matters a lot and start blaming the government and the state, some will allege “skills are missing”(some will state India produces less PhDs compared to other countries) , and some will say “they need proper funding”.

Let me not get into all these for the time being but, let all of us for sometime start thinking from a different angle.

To start with I want to make a simple statement “You don’t need to invent, rather innovate”

It is completely wrong to say India do not have products (IT products are not included here). Let me give you some examples of products, which are built on Indian innovations and are now slowly moving into world markets (developed countries) – a) Ford, Toyota want to sell their India designed low cost cars globally b) Maggi noodles – a low cost and high nutrient product of Nestle which have been primarily developed for India is on its way to Australia and New Zealand c) General Electric’s low cost versions of ECG and ultrasound machines primarily for Indian markets are now moving to world markets d) Pepsi’s – Kurkure and Nimbooz e)  McDonald’s Aloo Tikki Burger. The list can go on. All these products are “innovated –in-India” and then slowly are moving towards the global markets.

So how such innovations (non-IT) are possible? Why cannot the same happen for our own IT Industry?

If you analyse carefully – traditionally products were designed in developed markets and adapted by the rest of the world. Technology came first followed by price. But what is happening now and will continue to happen is called “reverse innovation” that is low-cost but high value products being developed primarily for emerging markets (like India), which will eventually graduate to the developing world. Now technology is tailor-made keeping cost in mind.

Now back to the IT Industry. Indian IT companies (start-ups and SMEs) are unable to build a product on Indian innovation and then scale up globally. But MNCs or foreign companies have been building products (example many MS products are build from India development centre, many small start-ups in India are working on product development, which have been outsourced to India) How is it is happening? In my opinion “Cost” is a major factor. I totally do not agree with the fact that “we do not have ideas”, we do have ideas but the “cost of execution” and “scaling it up” is a hindrance to this.

By the year 2020, total IT addressable market (NASSCOM-McKinsey Report- Prospective 2020) from new geographies – BRIC region (Brasil, Russia, India, China) will be around USD 380-420 billion ( For India – USD 90-100 billion). That means we will see a lot of IT Innovations happening in Indian Markets. But the question is can our IT start-ups/SMEs do it? US IT Companies can achieve their growth, build products and reduce cost by outsourcing it to India but how can we (Indian IT start-ups/SMEs) innovate? – outsource (how? and to whom?) or focus on our frugal engineering skills (Jugaad)?

Because of these numerous questions I sometimes see a bad dream quite often – Re-birth of East India Company .