I have personally interviewed a lot of students and asked them why they do not want to join a start-up or SME. I have even asked many IT professionals why they always prefer joining IT MNCs and not SMEs/start-ups.
I will not elaborate much on this, but just in brief would want to share with you the reasons for someone not joining a start-up.
80% of the candidates feel start-ups (1-7 employees) are more interested in “Profit Maximization” rather than “Wealth Maximization”. Hence they feel in secured. Few of the candidates say that start-ups need to be professional (not casual). Some of them feel that start-ups are not “stable” in nature. There are even cases when candidates do not prefer joining a start-up because of peer pressure of the society. So all these negativity spreads via word of mouth and goes viral, almost like a grapevine, because of which a candidate does not dare to take the “risk” of joining start-ups (No, I am not blaming the candidate for not taking the risk).
Let me assume 80% start-ups are ambitious, they have a future plan, they are working ethically and are thriving hard to achieve something. But may be out them one player has caused a problem, ill treated a candidate or did something unethical, which in turn spoiled the brand name of the entire IT start-up community.
Branding does not come by building a glossy website or having a presence in social media. Branding should be an “in-ward – out” approach. Branding is an evolutionary process and fragile in nature. So next time if you are not getting any resource to work for your start-up, do not blame the candidate. Let us accept our mistakes (if we have done any) and correct them, minimize the problems as much as possible and let us hold hands to build a strong IT start-up community.